Being Persuaded by’The Persuaders’

http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/   The 2004 film, The Persuaders, by PBS (Public Broadcasting Service) discusses the ins and outs of trying become a more pervasive and far reaching advertisement in an industry that is awash with millions, if not billions of ad campaigns strewn across a vast array of platforms to reach consumers on. The film also follows a start-up airline company, Song, a branch from Delta Air, to be low-cost, but also be exquisite and fun. The host, Douglas Rushkoff, is a journalist and tells of the struggles, hair-pulling, and also unique and sometimes questionable tactics employed by not only advertising companies, but also politicians during election years on how to reach out and get more votes of people usually deterred from voting.  I believe that the short film definitely opened my eyes in terms of what goes on behind the scenes of Ad agencies and their affiliates. They spend thousands, if not millions of dollars on trying to reach out to...
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