This blog post is going to discuss the importance of color usage in music videos. There is a guideline of 18 points that will be introduced later in the blog that is important to look over while doing ANY project is an propriety. Colors make up a crucial portion of any project and will help determine if a project will be great, or need to go back to the drawing board. 
     The following eighteen points are going to discuss the visual aspects of color that have been used in our music video project to help enhance the video slightly, but it makes a big difference in the long run. 
1.)Visual  Color Spectrum of Light: Our video was shot outdoors, using the light from the sun, the shadows from the trees and branches. We also have a ton of mixed colors and individual colors in the leaves, grass, etc. in the scenery we shot in. 
2.) Color Wheel: Going through the color wheel, we used many gradated colors and mixed colors. Natural colors from leaves, tree bark, etc. all stands out. The buildings that was in some shots, made of bricks, which include an abundance of colors and textures themselves.
3.) Primary Colors: Red/yellow/blue….R.G.B. (red green blue) Cyan, Yellow, Magenta, Black…no matter how you define the primary colors, the three/four main colors that are used in making all the rest of the spectrum of colors. In our video, these colors all helped create different effects and varieties in the video. 
4.) Secondary Colors:  Orange, Green, Violet….or CYMB, secondary colors are what is created from making the primaries mix with at least two of each other. Oranges and greens are definitely noticable and apparent in our video because of nature (grass/ leaves). 
5.) Tertiary Colors:  Black, white, and brown. The colors that are either the absence/Addition of all color, or a mixture of green and red (brown), tertiary colors and their gradations help form the basic make-up of Nature’s color schemes. The brown, dead leaves, tree branches and tree bases helped add both natural elements and color to scenes where we needed some varieties. 
6.) Analogous Colors:  The colors that are to the left or right of the root color, usually involving mixing the root color and another color, like orange and going to yellow-orange. Nature has this provided during the fall time because of the leaves falling off of trees going through their death cycle. These leaves go through almost all possibilities of analogous colors possible.
7.) Complimentary Colors: These are colors that are exact opposite to each other on the color wheel, Red and Green/ Yellow and Purple/ and Blue and Orange are the complimentary colors on the color wheel. These colors, as the name states, compliment each other. IF you need something to balance out a majorly red painting, throw in some green paint in small quantities to balance out the colors and make it subtle. AGAIN, nature does this normally with the falling of leaves during the fall.
8.) Split-Complimentary Colors: Essentially, take two or three colors on the opposite sides of the color wheel and go to the left or right of that color and mix them together. This is a color concept I am not all to familiar with, so I can really discuss it without muffing something up.  I am going to say that in or video, there may be some small traces of it in the leaves (again with leaves) and the trees. 
9.) Triad Colors:  Primary and Secondary colors are both Triad colors. Three colors equidistant on the color wheel. Again….back to nature for this one in the video.
10.) Warm Colors: Reds, oranges, yellows, and anything in between (you can even make a case for red violet).These colors emit the feeling of warmth, The sun, the leaves, and any other object or subject that has these colors helped our video gain warm, inviting emotions through color.
11.) Cool Colors:    Blues, Violets, and greens and anything in between. These are the cool colors we are accustomed to in our world. These emit feelings of calming tides of the ocean, or serenity of being out on a lake by yourself in the early hours of the morning. In our video, we used the sky and the lake, as well as grass and other elements of cool colors to emit these types of feelings. 
12.) White-to-black: This is a good way to have gradation and give a image or video a solemn/aggressive feel, depending on the music. In our music video, we are using black to white to show previous memories.
13.) Monochromatic contrast w/ Blue:  Who knew the Eiffel 65 song “I’m Blue” Would be appropriate for this blog. Monochromatic contrast w/ blue is a way to use one lone color and increase or decrease its value for how bright or how dark it is. Our video is going to stick with black and white monochromatic, but blue would be cool to use.
14.) High- contrast Color Combinations: These are color combinations that display a contrast between the foreground and background. This is a good way to grab attention in the beginning or ending of a video to retain attention. While our video doesn’t have these kinds of color concepts, it is a great idea to have.
15.) Complimentary Color Combinations: Continuing off of point #7, using the same brightness or darkness in both colors will create a mess of colors. Make one darker or brighter than the other to help things balance out. 
16.) Modified Color Combinations: These are color combinations that are, as the name implies, are modified to make the colors balance out and not fight with each other for emphasis. Adjusting the brightness or darkness of two colors will fix this problem. 
17.) Triad colors: Text against a background: You gotta watch yourself with these color combinations because you can either lose the importance of the background, or lose the importance of the text due to color choices. You have to play around with the colors and their values to be able to figure out a happy medium. We do not have any text in our video during the film sequences.
18.) Split complementary color combination; text over a background image: This is also just as bad, or even worse than the Triad’s over a background. AGAIN, just watch yourself and make sure everything looks appropriate. 
   In conclusion, the 18 key points of color usage in a music video help give a guideline of pretty much ANY project that you can work on, whether it is a painting, website design, or a video, you just have to pay attention and do not make things look like a 6 year old did it (unless you are 6…then go you).  

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